Big Result At Homebush Set To Drive Interest In New Diabetes Campaign

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3rd December 2009, 11:18am - Views: 785






People Feature Join Jack's Journey 2 image



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Attention health editors and radio producers


Media Release


Big result at Homebush set to drive interest in new diabetes campaign

as Perkins encourages people with diabetes to “Join Jack’s Journey


Thursday December 3rd  2009: Rising V8 Supercar driver

Jack Perkins is hoping a big result at Homebush can

simultaneously ensure his team finishes the 2009 season

on a high and also raise awareness about a new campaign

that provides opportunities for people with diabetes to

interact, share information and learn from each other about

better diabetes management.


Jack was diagnosed with type 1 diabetes in 2006 at the

age of 19, and since that time has played an active role in

diabetes education for Roche Diagnostics and diabetes

related groups like the Juvenile Diabetes Research

Foundation.



provides personal insights from Jack into how he manages his diabetes in the high pressure world

of elite motor racing, but also provides people with diabetes the opportunity to share hints, tips and

helpful advice with each other. It hopes to even inspire some to really live life and follow their

dreams. 


Jack hopes www.joinjacksjourney.com.au will act as a popular portal for people who are looking to

achieve their life goals while managing the challenges of diabetes.


“The team went well in Perth and if we perform up to our expectations at Homebush then hopefully

this will also translate into increased awareness and traffic for our diabetes campaign,” said Jack.


The “Join Jack’s Journey” campaign is promoted via direct marketing to people with diabetes and it

has direct links to Jack’s social marketing activities via Facebook, Twitter and LinkedIn. 


The Join Jack’s Journey website also has videos starring Jack Perkins produced specifically to

promote the campaign. It tells of his disappointment at his initial diagnosis and his struggle back to

the elite world of V8 motor racing.


“I’d love it if we could end up with thousands of people all sharing information and their success

stories of how they manage the challenges of diabetes. That is what Join Jacks Journey is all

about - sharing experiences and learning from each other to help all those affected with diabetes to

live their lives to the full and maybe even inspire each other to achieve their dreams,” said Perkins.


Ends


To register for the campaign or to find out more go to www.joinjacksjourney.com.au 


Issued on behalf of Roche Diagnostics by Palin Communications


For more information, or for interviews with Jack, contact Martin Palin (mpalin@palin.com.au) or Karina

Candia (karina@palin.com.au) at Palin Communications (02 9412 2255) for interviews or more information.






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