Buy Penfolds Grange - Help Haiti

Buy Penfolds Grange Help Haiti

3 February 2010

For Immediate Release

In the aftermath of the devastating Haiti earthquake, the wine industry has united to launch "Wine for Haiti", a fine wine auction which aims to raise $100,000 for the disaster relief efforts. The jewel in the crown of the auction is a magnum of the 2004 Penfolds Grange (signed by Peter Gago), widely recognised as one of the best Grange vintages ever released.

Some of the best Australian and New Zealand wines, including some rarely-released and impossible-tofind gems from the private cellars and museum vaults of our very best winemakers, are being auctioned for charity.

From the smallest boutique wineries to our largest Aussie icons, there is something for all budgets, including, for those of us who don't need to consider the expense, the line up includes four magnums of the 1996 Eileen Hardy Shiraz (signed by Bill Hardy).

The auction is organised by BoozeMonkey [ www.BoozeMonkey.com ], a popular wine social network, and by Empire Auctions [ www.empireauctions.com.au ], a Sydney-based wine auction company.

Donations have come in thick and fast since the charity auction was announced, with some of the country's very best winemakers making generous donations of rare fine wines to help the relief efforts.

"The response has been overwhelming," comments BoozeMonkey founder, Marc Jardine.

"Once again our winemakers have shown their incredible generosity. The wine industry has been hard hit over the past couple of years, with many wineries going to the wall. And yet when the chips are down, they're always the first to volunteer to help out. It makes me very proud to be a part of this industry."

Ross Anderson, CEO of Empire Auctions, says he was compelled to get involved as soon as he heard the news of the disaster.

"Haiti needs our help. It is so easy in the wake of so many other tragedies, particularly those closer to home, to become numb to this sort of suffering. But we couldn't just stand by and watch people suffering, and the wine industry has an incredible track record in getting together for disaster relief."

The wine auction is already in full swing, but will continue for the next few weeks because of the sheer volume of great wines on offer.

To register your bid and to help the disaster relief efforts in Haiti, go to: www.empireauctions.com.au

For further information, please contact:
Marc Jardine (BoozeMonkey)
T: (02) 8003 5226
E: [email protected]

Ross Anderson (Empire Auctions)
T: 0431 512 979
E: [email protected]


SOURCE: Dig Marketing Group