Camp Quality National Office Suite 6, 44-46 Oxford Street, Epping NSW 2121 PO Box 400, Epping NSW
1710
Camp Quality Limited ABN 87 052 097 720 ACN: 052 097 720 CFN: 10356
Camp Quality teenagers
fight cancer with colour!
Camp Quality teenagers had the time of their life when they were given the opportunity to participate in the
new Starburst TV commercial. Starburst is currently running a campaign to raise awareness for Camp Quality,
donating $100 000k, and the colour from their packs. As part of this campaign Starburst filmed the Camp
Quality teenagers in a massive colour fight!
The teens started the day being prepped for battle. They
were given white clothing and shoes and shown around
the all white set. It didn’t take long for the fun to start-
with kids divided into teams and given balloons full of
coloured paint.
As the director gave the action signal, balloons went flying
in every direction and the excitement and happiness on
the kid’s faces was contagious as they were hit with colour
from every angle!
“We really appreciate Starburst giving our teenagers the opportunity to participate in this commercial,” says
Lee Drury, National Marketing Manager for Camp Quality.
“It was the perfect fun therapy activities for our teenagers, they had a fantastic time. It’s not often you get the
opportunity to be involved in something like this and Starburst did a wonderful job making sure it was all
about the teens having a great time.”
“The $100,000 we have given to Camp Quality will kick-
start a new High School Cancer Education Performance
Program,
developed to help teens understand the real
issues facing their peers living with cancer,” says Andrew
Leakey, Starburst Marketing Director.
Written specifically for teenagers, The Teenage Alchemist
explores the personal conflicts and inner-crises that
emerge as a result of a cancer diagnosis, as two teenagers deal with living with cancer in very different ways.
The 40 minute performance is free to high schools and is being rolled out nationally during 2010.
Camp Quality National Office Suite 6, 44-46 Oxford Street, Epping NSW 2121 PO Box 400, Epping NSW
1710
Camp Quality Limited ABN 87 052 097 720 ACN: 052 097 720 CFN: 10356
Camp Quality is the children’s family cancer charity that believes in bringing optimism and happiness to
children affected by cancer and their families through fun therapy and education. The Teenage Alchemist is the
latest addition to their education program, with the performance rolled out though Sydney during terms three
and four in 2009.
To assist Camp Quality in kick starting the program Starburst has donated $100 000 and the iconic yellow
colour from their packs, to help raise awareness for the role Camp Quality plays in bringing colour to the lives
of families affected by cancer. The limited edition packs are in stores now and will be supported by a national
TVC campaign featuring Camp Quality teenagers and will encourage viewers to show their support for Camp
Quality.
ENDS
The Starburst/ Camp Quality ad is now screening on Ch 7, 9, 10, WIM, Prime and Foxtel
nationally.
For more information / images / interviews please contact:
Maraya Bell
PR Specialist
Camp Quality
P. 02 9876 0537 M. 0419 163 976
E. maraya.bell@campquality.org.au
NEWS 
