Cashcard Atms Support Diabetes Research

Media Alert
(Sydney, Australia)

Juvenile Diabetes Research Foundation and Cashcard Launch ATM Advertising Campaign to Raise National Awareness

The Juvenile Diabetes Research Foundation (JDRF) and First Data Corporation, a global leader in electronic commerce and payment processing and owner of the Cashcard Network, Australia's largest independent ATM network, today announced that the companies are working together to launch an innovative new advertising campaign involving over 3,300 ATMs across Australia. The initiative aims to raise national awareness for JDRF's Ride to Cure Diabetes fundraising event taking place in January.

The ATM campaign will run until mid-January and will provide support for JDRF's Ride to Cure Diabetes through ATM on-screen messages and printed receipt notices. Customers using a Cashcard ATM will receive directions to a Web site where they can learn more about the Ride to Cure Diabetes event and donate funds.

The JDRF Ride to Cure Diabetes is an annual cycling event of 35 kilometres, 80 kilometres or 160 kilometres through the picturesque Barossa Valley in South Australia. Last year, 350 riders raised over AU$1.3 million to support Australian research into Type 1 diabetes.

"The Cashcard campaign will give the Ride to Cure Diabetes much wider exposure to a large number of people through 3,300 ATMs around Australia," said JDRF CEO, Mike Wilson. "The funds raised with the generous support of Cashcard will be used to support over 60 research projects representing more than 200 researchers nationally.

"Australia has one of the highest rates of Type 1 diabetes in the world, so the situation is urgent. There are, however, more therapies in clinical trials than ever before so this is certainly an exciting time to launch this campaign."

Cashcard's 5,500-strong ATM network enables high-resolution advertisements to be placed on machines' LCD screens and supports printed messages on receipt coupons.

"First Data and Cashcard staff members have supported JDRF for a number of years now. We're delighted to be in a position to use our technology to help run a campaign raising awareness of this extremely worthy cause," said John Tait, senior vice president of Sales and Marketing at First Data in Australia and New Zealand.

"Our ATM network provides JDRF with national reach, and we are expecting the Ride to Cure Diabetes campaign to be viewed by millions customers."

As a result of developments in new technologies, ATM advertising can now be highly-targeted by location or time-of-day, and provides advertisers with a new opportunity to communicate with cardholders. Advertisements can be designed and loaded onto ATMs remotely, providing a fast and effective way to reach customers. ATM advertising is displayed during 'wait time' when the ATM is processing transactions and does not affect overall transaction time.

Although ATM advertising in Australia is still in its infancy when compared with international markets, such as the United States and Europe, the adoption of new technology means that ATM advertising is now a viable alternative for companies looking to reach both targeted and broader mass market customers.

To support the Ride to Cure Diabetes and contribute funds to help find a cure for Type 1 diabetes, visit: ride.jdrf.org.au/Cashcard.

Media contacts:
JDRF Ride to Cure Diabetes:
Lyndal Howison
(Mob) 0411 110 717
(E) [email protected]

Cashcard:
Garry Nickson
(Mob) 0414 930 082
(E) [email protected]

SOURCE: Juvenile Diabetes Research Foundation