MEDIA RELEASE
Friday 4th December
Field of Women LIVE returns to the MCG
Breast Cancer Network Australia today announced that on Friday May 7, fourteen thousand
women and 100 men will take to the field at the MCG forming Breast Cancer Network
Australia’s Pink Lady silhouette.
This powerful human display, ahead of the AFL’s Round 7 contest between the Demons and
the Western Bulldogs, will highlight the growing number of Australians affected each year by
breast cancer, and bring the statistics to life.
It is five years since Breast Cancer Network Australia’s
Field of Women
LIVE event was first
staged at the MCG. In that time the number of women diagnosed with breast cancer has
grown from 11,500 to 14,000, translating to another 500 women facing breast cancer each
year.
In announcing the event, BCNA CEO Lyn Swinburne, herself a breast cancer survivor,
explained.
“We have had so many women asking us when we were going to do the
Field of
Women LIVE
again at the MCG. Those who donned the pink poncho in 2005 have told us
what a powerful experience it was for them to stand with friends and family and to feel so
supported. Many have said it was the first time they saw themselves as ‘survivors’.
“We are delighted to be inviting people back to the MCG ahead of the game between the
Demons and the Western Bulldogs.”
The announcement that the
Field of Women LIVE
will return to the MCG in 2010 was made by
BCNA CEO Lyn Swinburne, with team Captains James McDonald (MFC) and Brad Johnson
(WBFC).
The AFL has thrown its full support behind the event and has called on everyone, no matter
which team they support, to come along on Friday 7 May, 2010 and support all those affected
by breast cancer.
Quotes:
James McDonald – Captain - Melbourne Football Club:
“I remember our involvement in the
Field of Women LIVE in 2005. It was a really big success and created such a powerful image.
The boys at Melbourne are all behind this event. Any way that we can help people affected by
breast cancer, we’re happy to give our support.”
Brad Johnson – Captain – Western Bulldogs:
“It means a lot to the Bulldogs to be involved
in the Field of Women LIVE. It’s going to be a great event and we’re pleased we can do our
part to support it. I’m sure the boys will be sneaking a look before the game - it will be an
experience we’ll never forget.”
To register your interest in the
Field of Women LIVE
ANNOUNCEMENT – Field of Women LIVE – 2010
Who:
14,000 women wearing pink ponchos, and
100 men wearing blue ponchos
What:
Human formation of BCNA’s Pink Lady silhouette
Where:
At the MCG
When:
Friday 7th May, 2010
Pre- match – AFL Round 7
Melbourne Football Club Vs Western Bulldogs
Media: Breast Cancer Network Australia CEO
Lyn Swinburne AM, is available for interview
Breast Cancer Network Australia is the peak national organisation for Australians personally
Media contact: Julie Reilly
0417 545 986 or Kirsten Pilatti 0403 143 166
NEWS 
