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MEDIA INVITATION
October 15, 2010
Meals On Wheels To Launch New Campaign and National Brand Identity
You are invited to a launch by Australian Meals on Wheels of a new campaign to raise
donations and a new national identity, created by Australia’s leading branding company,
Hulsbosch – Communication by Design.
Meals on Wheels delivers meals to more than 50,000 frail older people, as well as to
younger people with disabilities and their carers every day.
The new brand identity symbolises a deep and emotional connection between the
organisation and the community. It also represents the inclusivity, warmth, care, dignity
and respect Meals on Wheels demonstrate through every one of their 80,000 volunteers
and 190 services throughout Australia.
Where:
The Terrace, Level 4, Australian Museum, entry off William Street, Sydney
When:
10.15am for 10.30am, Tuesday 19
th
October
Please RSVP to:
Kyra Washington/Tim Allerton
City PR
(02) 9267 4511
Notes to editors:
Australian Meals on Wheels Association is the national voice for Meals on Wheels
organisations across Australia and acts as a national not for profit body to represent and
advocate the best practise of its 750 service outlets across the State and Territories.
About Meals on Wheels
Meals on Wheels originated in Britain during the Second World War, assisting old people
who wanted to stay in their own homes, but who needed help to do so.
In Australia, Meals on Wheels started in 1952 in South Melbourne. The meals were
delivered by a lady on a tricycle. Over the course of a year, 15 million nutritious meals
are delivered by 80,000 volunteers to about 50,000 recipients Australia wide.
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