Rihanna & Gucci's Frida Giannini Light UNICEF's 2008 Snowflake in NYC November 19
NEW YORK, Nov. 19 /PRNewswire-AsiaNet/ --
PLUS LIVE PERFORMANCE FROM NE-YO
Multi-platinum MTV, Grammy, and American Music Award winning artist Rihanna
and Gucci Creative Director Frida Giannini will light the UNICEF Snowflake at the
Grand Army Plaza in New York City. A strong supporter of UNICEF, Rihanna is also
the global representative of the 2008 Gucci Campaign to Benefit UNICEF, which
launches worldwide on Wednesday, November 19.
R&B artist Ne-Yo will perform live during the ceremony before watching
Rihanna and Frida flip the switch to illuminate the magnificent Snowflake,
signifying the beginning of the gift-giving season.
Following the lighting is a cocktail party in the Gucci 5th Avenue
flagship store to celebrate the launch of the 4th annual Gucci Campaign to
Benefit UNICEF which continues to support education, healthcare, protection
and clean water programs for orphans and children affected by HIV/AIDS in sub-
Saharan Africa. For this year's initiative, Creative Director Frida
Giannini has designed a special white version of the TATTOO HEART COLLECTION
featuring a stylized heart tattoo along with iconic Gucci symbols on a wide range
of accessories. Gucci will donate 25 percent of sales from this
dedicated collection in Gucci stores in over 20 countries from November 19, 2008
through January 31, 2009.
B-ROLL INCLUDES: Snowflake lighting ceremony; Red carpet arrivals;
Soundbites with Rihanna, Caryl Stern (President and CEO of the U.S. Fund for
UNICEF) celebrity guests and more.
DOWNLOADABLE VIDEO/STILLS AVAILABLE AT:
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Thursday, November 20th, 2008
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Thursday, November 20th, 2008
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SOURCE: Gucci
CONTACT: Lance Enger of Dogmatic, Inc for Gucci
+1-310-450-3884
lance@dogmatic.com
Translations:
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