World Kids Colouring Day - May 6

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15th April 2010, 09:00am - Views: 827






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MEDIA RELEASE 


Thursday 15 April, 2010




World Kids Colouring Day – 6 May, 2010


Australian children to participate in global art initiative in support of Save the Children

Proceeds from the artwork to support disadvantaged Australian children


For the third consecutive year,

writing instrument company

STAEDTLER and Save the Children

have

joined forces globally

in support of World Kids Colouring Day.  Children in Australia are invited to

participate in this colouring campaign and, at the same time, raise money to help disadvantaged children

in Australia.  


As the world’s largest independent child rights organisation, Save the Children works in over 100

countries, including Australia. Despite our high standard of living, almost 12% of Australian children fall

below the poverty line and are consistently denied access to opportunities that enable them to reach

their potential.  Funds collected from STAEDTLER’s World Kids Colouring Day will support Save the

Children in providing early childhood development, literacy, physical activity and nutrition programs in

order to give all Australian children a chance to have a brighter future.  

40 programs

STAEDTLER is calling upon all teachers, educators and parents to register now and organise

their own colouring events at school, kindergarten and home.  


Getting started is simple, visit www.world-kids-colouring-day.com.au where you will find:



Registration page

for schools and organisations to receive their free World Kids Colouring

Day supporter pack

(including posters, information

flyers and free STAEDTLER coloured

pencils).


Suggestions on how to support World Kids Colouring Day, including support material (a beautiful

9-piece Australian map mural puzzle for the classroom wall).


Lesson cards and resources useful for teachers to prepare lessons.


Take home information to inform children’s families.


General information (how to contribute and make donations), and ideas on how to participate

in the program (e.g. art exhibition, colouring day at school…)


The universal language of pictures is understood the world over and unites children on all continents.

Colouring is an important form of expression, especially for small children still discovering their world.

World Kids Colouring Day needs the support of adults to help co-ordinate the fundraising events and to

help children understand how their contribution can change the world of a child less fortunate. 


STAEDTLER will recognise the highest donation nationally and the most creative activity nationally with

a great STAEDTLER colouring set valued at $500. 


Australian children

with their parents and

teachers

are invited to participate in World Kids

Colouring Day and raise money for their beautiful artwork,

to help other Australian children in

need.  Join today by visiting: www.world-kids-colouring-day.com.au











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2

Paul Cashmore, Managing Director of STAEDTLER (Pacific) Pty Ltd, STAEDTLER

Australia is

committed to the ongoing development of this annual event to contribute meaningful, positive change

through our support of Save the Children.

We want to emphasise how important colouring is for child

development. We want to give security and stability to those children who need it most – those who do

not have the chance for an adequate start to equip them for the future.”



About 


Save the Children aims to ensure that all children, regardless of gender, race, country of origin or

religious belief have the means for survival, receive protection and have access to nutrition, primary

health care and basic education.  Save the Children fights for children’s rights to deliver immediate and

lasting improvements to children’s lives worldwide.  For further information about the work of Save the

Children visit: www.savethechildren.org.au.



About                               


As one of the leading international manufacturers of writing, colouring and drawing instruments,

STAEDTLER applies sound environmental protection programmes as part of its ‘efficient for ecology’

ethic.   STAEDTLER’s philosophy as ‘a brand with tradition shaping its future’ describes both the origin

and dedication of the company. Quality, innovation, design and functionality characterise all

STAEDTLER products.

STAEDTLER has also introduced

the first coloured pencil with an integrated

Anti-Break-System (ABS). The innovative white ABS coating

reinforces the lead making STAEDTLER

coloured leads up to 30% more break resistant (over non-ABS pencils.)


                              




STAEDTLER is proud to be the initiator of World Kids Colouring Day held May 6th each year globally, to

help more children in need.   For further company and product information visit: www.staedtler.com.au

For information on World Kids Colouring Day visit: www.world-kids-colouring-day.com.au




© Save the Children – Mark Rogers


Further information:

Megan Drummond, Drummond Communications Pty Ltd

Email: megan@drummondcomms.com.au

Ph: (02) 9661 8292  Mobile: 0410 421 404

Fax: (02) 9661 3868







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