MEDIA RELEASE
Thursday 15 April, 2010
World Kids Colouring Day – 6 May, 2010
Australian children to participate in global art initiative in support of Save the Children
Proceeds from the artwork to support disadvantaged Australian children
For the third consecutive year,
writing instrument company
STAEDTLER and Save the Children
have
joined forces globally
in support of World Kids Colouring Day. Children in Australia are invited to
participate in this colouring campaign and, at the same time, raise money to help disadvantaged children
in Australia.
As the world’s largest independent child rights organisation, Save the Children works in over 100
countries, including Australia. Despite our high standard of living, almost 12% of Australian children fall
below the poverty line and are consistently denied access to opportunities that enable them to reach
their potential. Funds collected from STAEDTLER’s World Kids Colouring Day will support Save the
Children in providing early childhood development, literacy, physical activity and nutrition programs in
order to give all Australian children a chance to have a brighter future.
40 programs
STAEDTLER is calling upon all teachers, educators and parents to register now and organise
their own colouring events at school, kindergarten and home.
Getting started is simple, visit www.world-kids-colouring-day.com.au where you will find:
Registration page
for schools and organisations to receive their free World Kids Colouring
Day supporter pack
(including posters, information
flyers and free STAEDTLER coloured
pencils).
Suggestions on how to support World Kids Colouring Day, including support material (a beautiful
9-piece Australian map mural puzzle for the classroom wall).
Lesson cards and resources useful for teachers to prepare lessons.
Take home information to inform children’s families.
General information (how to contribute and make donations), and ideas on how to participate
in the program (e.g. art exhibition, colouring day at school…)
The universal language of pictures is understood the world over and unites children on all continents.
Colouring is an important form of expression, especially for small children still discovering their world.
World Kids Colouring Day needs the support of adults to help co-ordinate the fundraising events and to
help children understand how their contribution can change the world of a child less fortunate.
STAEDTLER will recognise the highest donation nationally and the most creative activity nationally with
a great STAEDTLER colouring set valued at $500.
Australian children
with their parents and
teachers
are invited to participate in World Kids
Colouring Day and raise money for their beautiful artwork,
to help other Australian children in
need. Join today by visiting: www.world-kids-colouring-day.com.au
2
Paul Cashmore, Managing Director of STAEDTLER (Pacific) Pty Ltd, “STAEDTLER
Australia is
committed to the ongoing development of this annual event to contribute meaningful, positive change
through our support of Save the Children.
We want to emphasise how important colouring is for child
development. We want to give security and stability to those children who need it most – those who do
not have the chance for an adequate start to equip them for the future.”
About
Save the Children aims to ensure that all children, regardless of gender, race, country of origin or
religious belief have the means for survival, receive protection and have access to nutrition, primary
health care and basic education. Save the Children fights for children’s rights to deliver immediate and
lasting improvements to children’s lives worldwide. For further information about the work of Save the
About
As one of the leading international manufacturers of writing, colouring and drawing instruments,
STAEDTLER applies sound environmental protection programmes as part of its ‘efficient for ecology’
ethic. STAEDTLER’s philosophy as ‘a brand with tradition shaping its future’ describes both the origin
and dedication of the company. Quality, innovation, design and functionality characterise all
STAEDTLER products.
STAEDTLER has also introduced
the first coloured pencil with an integrated
Anti-Break-System (ABS). The innovative white ABS coating
reinforces the lead making STAEDTLER
coloured leads up to 30% more break resistant (over non-ABS pencils.)
STAEDTLER is proud to be the initiator of World Kids Colouring Day held May 6th each year globally, to
help more children in need. For further company and product information visit: www.staedtler.com.au.
© Save the Children – Mark Rogers
Further information:
Megan Drummond, Drummond Communications Pty Ltd
Email: megan@drummondcomms.com.au
Ph: (02) 9661 8292 Mobile: 0410 421 404
Fax: (02) 9661 3868
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