MEDIA ALERT
1 SEPTEMBER 2009
BABYOLOGY TO REVEAL WHAT’S HOT FOR AUSSIE PARENTS AND KIDS
Consumer and lifestyle reporters are invited to discover which must-have baby products and toys will soon
have hip Australian parents reaching for their wallets when style blog Babyology visits the world’s biggest
children’s product expo in Las Vegas this month.
Mandi Gunsberger, Managing Editor of Babyology will be at the ABC Kids Expo in the US from September
13 to 16 to speak to product designers and uncover the latest finds expected soon in Australia to tempt
style-conscious parents in the world of everything baby and kids.
Mandi will report on the latest “it-prams” and nappy bags for discerning parents as well as new trends in
nursery décor and design. She will also search the 800-plus exhibitors at the show to find the best new
designs to appeal to Australian parents in highchairs, cots, bedding, accessories, fashion, toys and more.
Babyology was created in 2007 and is now visited by more than 55,000 Australian mums and dads every
month. It is updated daily with expert finds and ideas for babies, children and their parents from well-known
and independent designers in Australia and around the globe. The babyology.com.au web blog was the
only Australian site among the finalists in its category for the respected Weblog Awards earlier this year.
Mandi will be back in Australia on 18 September and is available to talk about the expo and what will be the
new must-have items for Australian parents and babies in the lead-up to Christmas and into next year.
Media with specific editorial requests can contact Mandi before or during the show to arrange coverage.
Mandi is also available for interview and general expert comment about current consumer trends for
babies, must-have products and what’s hot in the world of buying for babies and kids.
-ends-
What: Babyology visits ABC Kids Expo, the world’s biggest product show for babies and children
When: September 13-16
Pix and interview opportunities: Mandi is available for radio/ TV/ press/ magazine interviews and
will have video footage and stills from the expo.
Contact: Mandi Gunsberger, Babyology Managing Editor, 0404 064 452 or info@babyology.com.au
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