Australian Beauty Finds a New Norm
Australian beauty is the new norm. That is the finding of a survey by Aussie cult
skincare brand Pod as it searches for the next ‘Face of Pod’.
With less than a week to go until the close of applications, Pod has been inundated with
applicants keen to reject the artificial looks of major cosmetic brands.
They are rejecting the pressure to be perfect and embracing an Australian definition of
beauty – that is fresh faced, happy, and healthy – and very much representative of ‘the
girl next door’.
“I am a healthy, happy Australian with a fresh look and down-to-earth attitude who
adores products that show results, no matter what age I am,” one typical applicant says.
“I'll say G'day with a wink and a smile, naturally friendly is my style. Love to laugh and
be free” another says.
Pod founder Alison Vickery believes the responses show that Australian women are
embracing a more aspirational sense of beauty – and that is a good thing.
“These people are happy, healthy, grounded and full of vitality – and they want to stay
that way for as long as possible”
“They know who they are and take good care of themselves. It is about authenticity,
vitality, living the good life, and putting your best face forward.”
‘Interestingly we have found that Australian women define beauty as definitively
Australian - so it is surprising that many of our international competitors are still trying to
tell us that we need to look more artificial.” Vickery says.
The face of pod competition closes on 5th
September 2009 and the winner will
appear in madison’s November edition and Pod’s 2009 advertising campaign.
For interviews - contact Alison Vickery on 0418 678 079.
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