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Lorraine Turley; Beyond the Square Communication
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Media Release
November 2010
Australian women vote Melissa Doyle for ideal body shape
Australian women have voted for their ideal body shape and the results are in! TV
Presenter Melissa Doyle’s figure won over the athletic physique of Stephanie Rice,
the thin popular frame of Nicole Kidman and the voluptuous hour glass figure of
Megan Gale.
The results from a recent body image survey commissioned by Contours, suggest
that weight is an overwhelming issue for women and looms large on a daily basis
with 70% of women surveyed admitting to being unhappy with their body shape and
thinking of their weight at least once a day. A further 25% of women said they think
about their body image several times a day.
While most women are uncomfortable with their tummy and bum area, the stomach
is by far the most ‘hated’ part of their bodies. Even more surprisingly, only 10% of
women were comfortable with their breasts.
In fact women are so preoccupied about their weight and body shape that 1 in every
2 ladies would consider plastic surgery and other cosmetic procedures compared to
just 45% who have joined the ranks of Australian celebrities Rebecca Gibney and
Cate Blanchett who have opted for the ‘natural’ look.
“The pressure women are under to look thin is shocking and it’s frightening to learn
the extent they will go to achieve the ‘perfect body’ society has shaped,” says
Contours CEO Justin Wilshaw. “Thankfully, most women know that the combination
of exercise and eating well is the smartest way to stay in shape. Contours encourage
a holistic workout; it’s not all about losing weight, it’s about achieving health,
wellbeing and happiness and taking a little bit of everything in moderation,” he
continued.
When asked about their biggest health concern, most women feared heart disease.
This was followed by the common cold and influenza, osteoporosis and then cancer.
With over 60,000 Australian members from all walks of life, regional and urban,
Contours knows Australian women. Contours studios are smaller with a more
consultative approach and with fewer members to more mainstream gyms, Contours
get to really understand their members. The quick and convenient 29 minute work
out wins the hearts of these Australian women, with most admitting to only having
20 – 30 minutes to spend on themselves each day.
Contours has built a credible reputation for innovation in the fitness industry and is
the only women’s express gym accredited by Fitness Australia. In conjunction with
the franchises’ 5th birthday this November, Contours is offering even more local
women the opportunity to see first-hand the incredible results achieved by following
its unique 29-minute workout. When new members sign up with Contours in
November, they will receive the rest of the year, completely for free!
* In August 2010, 850 adult women took part in the Contours Body Image
Survey and the results released in conjunction with the fitness chains’ 5th
birthday.
NEWS 
