Fast Food Advertisers Found To Flout Their Own Rules.

< BACK TO HEALTH starstarstarstarstar   Community - Health Press Release
23rd December 2009, 04:40pm - Views: 651





People Feature Obesity Policy Coalition 1 image

People Feature Obesity Policy Coalition 2 image

People Feature Obesity Policy Coalition 3 image

Page 1 of 2


Date:  23 December 2009 

Contact: Megan Edwards – 0401 659 366 


Fast food advertisers found to flout

their own rules. 



A coalition of peak health bodies congratulates the Advertising Standards Board

for upholding two complaints about fast food advertising to children. 


Jane Martin from the Obesity Policy Coalition said, we are pleased that the ASB

has recognised that children are vulnerable to fast food advertising that plays on

their love of cartoon characters and free toys. 


Ms Martin said every parent knows that free toys and fun characters are very

attractive to children. Toys are the driver of pester power, the meal becomes

secondary.


The ASB upheld the Obesity Policy Coalition’s complaint about an ad for

McDonald’s Happy Meals featuring a monkey promoting collectable Cartoon

Network toys. The Board found that the ad breached a clause of the voluntary

code for advertising to children because it focused on the fun animated monkey

and collectable toys and failed to make it clear to children that the aim was to

promote a fast food meal. 


The Coalition also welcomes the ASB’s decision to uphold its complaint about a

Hungry Jacks television ad promoting a free Sponge Bob Square Pants toy with

a Kids Club meal. The ad was found to contravene a voluntary advertising code

recently developed by fast food advertisers. 


Ms Martin said that the Kids Club meal, which consisted of three chicken

nuggets and a bottle of water failed to meet the code’s nutrition criteria for

advertising to children because there was too much saturated fat in the meal. 


“It is very concerning to the Coalition that Hungry Jacks has failed to adhere to

an advertising code that they helped to develop by continuing to promote high fat

foods to children. 


“While we are pleased with the ASB rulings, it is unfortunate that by the time the

complaints were heard and a ruling made, both ads had long finished their run

on TV. The fast food companies have already profited from their campaigns and

many children will have pestered their parents for a trip to McDonalds or Hungry

Jacks to collect the latest fast food toy. 


“This is a slap on the wrist with a feather for these fast food companies. We

need stronger sanctions that will deter similar advertising in the future. The

Coalition will continue to push for government intervention to ensure children

are provided with the protection that they deserve,” said Ms Martin.

 

People Feature Obesity Policy Coalition 4 image

People Feature Obesity Policy Coalition 5 image

People Feature Obesity Policy Coalition 6 image

Page 2 of 2


About the Obesity Policy Coalition 


The Obesity Policy Coalition is a group of leading public health agencies who

are concerned about the escalating levels of overweight and obesity, particularly

in children.


The Obesity Policy Coalition partners include Diabetes Australia Victoria, The

Cancer Council Victoria, Victorian Health Promotion Foundation (VicHealth) and

the World Health Collaborating Centre for Obesity Prevention at Deakin

University.







news articles logo NEWS ARTICLES
Contact News Articles |Remove this article