7 
September 2009 
MEDIA RELEASE 
 
Impact of coughs and colds imposing heavy burden on 
overstretched GP services, study finds   
 
New research into the impact of minor ailments on general practitioner (GP) 
workload shows that the resources devoted to coughs, colds and other minor 
ailments could free-up the equivalent of 1,000 full time GPs 
to treat more serious 
health problems. 
 
The study also identifies some $260 million in waste and resource misallocation as 
a result of Medicare benefits associated with GP treatment of minor ailments. 
 
The study 
commissioned by the Australian Self Medication Industry (ASMI) and 
conducted by health economist David Gadiel says that by shifting treatment of some 
minor ailments to pharmacies, between 500 and 1,000 full time equivalent GPs could 
become available, equal to between 3% and 7% of the Australia-wide full time 
equivalent GP workforce. 
 
The study is based on only the ten most frequently treated minor ailments which 
account for 58% of all GP attendances attracting Medicare benefit for minor 
ailments, and which represented some 15 million GP consultations in 2007-08. 
 
It builds on 
earlier work by international health industry consultants, IMS, showing 
that 21% of all GP consultations involve the treatment of minor ailments, equivalent 
to 25 million GP consultations in 2007/08, or approximately 70,000 each day. 
 
The Executive Director of ASMI, Juliet Seifert said 
the findings demonstrate the 
significant national health benefits that could accrue through better use of GP time 
and expanded self care in pharmacies. 
 
In the face of a severe national shortage of GPs, it makes sense to look at the 
benefits from moving some minor ailments away from overstretched GPs and into 
pharmacies, allowing GPs to concentrate on more urgent primary care needs. 
 
This would free-up GP time, make more appropriate use of pharmacists skills and 
better use of our national health workforce, Ms Seifert said. 
 
The most common minor ailments identified in the study were acute upper 
respiratory tract infection, back pain, diarrohea 
and gastroenteritis, joint pain, 
coughs, viral infection, malaise and fatigue, headache and constipation. 
 
 
2 
 
Approximately half of 
all patients presenting at a GP for the 10 most frequently 
treated minor ailments were also treated with a prescription. 
 
In fact, many minor ailments are suited to responsible self care or consultation with a 
pharmacist, as are some routine procedures such as refilling of prescriptions. 
 
There is a real need to examine alternatives to costly GP 
consultations for minor 
ailments and other conditions that can be more effectively managed once diagnosed. 
 
There is a role for Government through literacy programs to enable consumers to 
better understand the options available to those with minor ailments, as well as a 
need for 
resources to help 
GPs inform patients who present with such 
conditions, 
Ms Seifert said. 
 
Acting President of the Pharmaceutical Society of Australia, Mr Grant Kardachi, said 
the Pharmacy Self Care program, which specifically targets many preventive health 
care issues and works to improve health literacy, should be recognised as a pillar in 
the Governments preventive health-care strategy. 
 
We have the infrastructure and expertise in place. The Government doesnt have to 
reinvent 
the wheel.  
The groundwork has been laid and the PSA is ready to work 
with the Government to ensure its preventative care strategy is successful. 
 
PSA supports the Quality use of Medicines, which enhances access to appropriate 
medication and delivers cost-effective health outcomes, Mr Kardachi said. 
 
Ms Seifert said the best use of scarce health 
resources would suggest a shift to 
pharmacy as the first point of call for minor ailments.  
 
It would allow doctors to apply their skills and training to best use in treating more 
serious conditions as well as to longer term preventative health, Ms Seifert said. 
 
The 
original IMS research was 
based on the Australian Medical Index (AMI) 
database containing de-identified GP patient records, encompassing data from more 
than 182,000 patients, 1,020 doctors from around Australia and almost 280,000 
consultations.  
 
__________________________________________________________________________ 
About ASMI:  The Australian Self-Medication Industry (ASMI) is the peak industry 
body for the Australian self care 
industry representing consumer healthcare products including over-the-counter medicines and complementary medicines. 
ASMIs mission is to promote better health through responsible self-care.  This means ensuring that safe and effective self-
care products are readily available to all Australians at a reasonable cost.  ASMI works to encourage responsible use by 
consumers and an increasing role for cost-effective self-medication products as part of the broad national health strategy. 
Media contact:   
Bob Bowden, Foresight Communications (02) 9241 2811, 0412 753 298