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Wednesday, 10 February, 2010
What's On / Diary Date:
The Big Health Check Takes Centre Stage
Saturday 13 February 2010
Melburnians will have the opportunity to get a free cholesterol health check on Saturday, 13 February
at Centre Court at Highpoint Shopping Centre, as part of an initiative to raise awareness about heart
health.
With 1 in 2 Australian adults having higher than recommended cholesterol levels a statistic that has
shown little sign of improvement in 30 years
i
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a free cholesterol health check will be offered to the first
250 adults to arrive at the Flora pro-activ van.
The event marks the start of The Biggest Loser 2010 campaign and in partnership with Flora pro-activ
will be offering inspiration for many to make their own 'health change' for the better.
Visitors will be able to meet Shannan Ponton and Michelle Bridges, this year’s trainers from The
Biggest Loser series, who will be making a live appearance on Centre Stage, Level 1. They will be
giving training tips and will also be offering a few lucky members of the public a one-on-one
consultation live on stage.
Flora pro-activ is also inviting the public to embark on a Biggest Loser quest of their own - to lower
their cholesterol absorption with the Flora pro-activ 3 - week challenge online. To kick start the
challenge the Flora pro-activ van, offering free cholesterol screening tests, will be on site from 10am
until 3.30pm.
Readers just need to get down to the Centre Stage at Centre Court at Highpoint Shopping Centre and
go to the Flora pro-activ van. The first 250 visitors will get their cholesterol checked for free (a
nominal fee of $10 is charged after that). The cholesterol screening test involves a simple finger prick
and takes just 5 minutes. It measures total cholesterol, and is a useful indicator of heart health.*
Anyone with higher than recommended cholesterol is encouraged to join the Flora pro-activ 3-week
steps toward a healthier 2010.
It's time Australia improved its performance when it comes to cholesterol. Take a step towards a
healthier heart by taking the 3 week challenge.
Photo Opportunities available:
o
Flora pro-activ cholesterol screening van offering free cholesterol tests, Level 1
Piazza Area (Hoyts entrance), out the front of the Pancake Parlour, 10am-
3.30pm
o
The Biggest Loser Trainers Live Appearance, Centre Stage, Level 1, Centre
Court at Highpoint Shopping Centre, 13 February at 1pm – 2.30pm
Visit the heart health page for the 3-week challenge, helpful information, hints, tips,
The Biggest Loser 2010 Series Season is currently running, Sunday evenings at
6.30pm (Ch 10)
Media Release
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Issued by Publicis Life Brands on behalf of Unilever Australasia
i
Australian Institute of Health and Welfare (AIHW). High blood cholesterol. Available at URL
*If you have any concerns about your cholesterol level or any aspect of your heart health, your general
practitioner, practice nurse, dietitian or pharmacist should always be your first point of contact.
For further information, please contact Publicis Life Brands:
Emma Norgrove – emma.norgrove@publicislifebands.com.au, Ph: (02) 9006 2941, M: 0405 507 556
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