Media Alert
16 August 2008
TV Advertisement Shows the Social Impact of Multiple Scleros
Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also
family, friends and the broader community.
MS Australia’s 30-second television
advertisement, which launches today, is a creative reflection of this element of
MS.
Through the advertisements
main character, 12 year old Kelly,
we see that MS
not only results in disabling symptoms for those diagnosed with the disease, but
also creates an uncertain future for family.
When the advertisement begins, Kelly is sitting alone at school after netball
waiting for her mother to collect her. We see time lapse, with a teacher passing
and asking if Kelly is OK to get home. Like any 12 year old, Kelly shrugs it off but
internally struggles with concern over her mother’s whereabouts.
Eventually, Kelly’s father arrives to pick her up and explains that her mother is
having trouble walking, explaining why she can’t collect Kelly. Her fathers strain
is obvious as he maintains a sense of clam for his daughter, whilst Kelly is in a
position no 12 year old should be – anxious about her mothers health.
Arli Miller, National Media Manager for MS Australia, said that many creative
people had contributed their time and effort to bring this important message to
life and that each one deserved the thanks of the whole community.
“MS is a devastating disease that not only presents an array of symptoms such as
loss of balance and muscle coordination, slurred speech, tremors and memory
problems, but also impacts greatly on relationships with family and friends and
results in a multitude of social issues,” said Ms Miller.
“MS is unpredictable and those living with it don’t know what tomorrow holds.
Symptoms very from person to person and can come on without warning, which
makes planning family activities difficult.
“Kelly has shown us that she can’t always rely on her mother being there for her
because of the unpredictability MS brings.”
Approximately 18,000 Australians have MS with three times as many women as
men affected. The onset of symptoms occurs most often between the ages of 20
and 40; the average age is just 30.
The television commercial, produced by Plutonium Communications, will be aired
nationally and supported by additional media right throughout August.
end
To view the 30 second version go to
For more information on MS Australia visit the web site
Communications MSA. 0409 654 183 or amiller@mssociety.com.au
NEWS 
