MEDIA RELEASE PR36074 
 
 
Patients Fear Osteoporosis Quality of Life Impact, Yet Lack Tools to Manage Concerns and Improve 
Osteoporosis Outcomes, New Survey Says 
 
DENVER, Sept. 14 /PRNewswire-AsiaNet/ -- 
 
         International Osteoporosis Foundation (IOF) launches OsteoLink 
    to address unmet needs in osteoporosis management through digital and 
       in-person patient and physician communication networks across  
                          Europe and Australia 
 
    The International Osteoporosis Foundation (IOF) today announced results 
from a new multinational survey of patients (n= 844; women 55+ with post 
menopausal osteoporosis) and physicians (n= 837; general practitioners and 
specialists treating osteoporosis) at the 31st annual meeting of the American 
Society of Mineral and Bone Research (ASBMR). Results show that patients fear 
the impact of osteoporosis on quality of life, such as breaking a bone and 
reduced activity, far more than physicians believe. Results also show that 
patients lack appropriate information and tools to address these concerns and 
improve their osteoporosis management. The survey, conducted in 13 countries 
across Europe and Australia, exposes challenges with osteoporosis management 
that might be addressed through improved communications networks for patients 
and physicians. To address these unmet needs, IOF proudly launches OsteoLink, 
a new community based networking programme to create better communication 
around the management of osteoporosis, throughout Europe and Australia. 
 
    "People with osteoporosis fear the emotional and physical impact 
osteoporosis has on their lives," said Prof Rene Rizzoli, IOF Vice Chairman 
of the Committee of Scientific Advisors, "but because they are often not as 
well informed as they think, their osteoporosis is not well managed. This 
leads to increased risk of fracture and a reduced quality of life." 
 
    Patients are significantly more concerned about the impact osteoporosis 
has on their quality of life than physicians believe 
 
    - 79% of patients are afraid of fracturing/breaking a bone while 
      physicians think only about half of patients (51%) might fear fracture 
    - 70% of patients are afraid that they won't be able to be as active as 
      they would like while physicians estimate this percentage at only 40% 
    - 60% of the patients worry about becoming more dependent on others while 
      physicians estimate this percentage at only 30% 
    - 57% of patients are afraid of not being able to work for as long as 
      they need to while physicians only estimate that 30% of patients have 
      these concerns 
 
    Patients claim to be better informed about their osteoporosis than the 
data reveal 
 
    - 93% of patients correctly describe osteoporosis as a condition that 
      "causes bones to be brittle and fracture/break easily" yet over half 
      (57%) of patients still incorrectly believe osteoporosis is just "part 
      of getting old" 
    - However, 1 in 3 patients cannot identify any of the risk factors for 
      osteoporosis 
    - On a positive 4 out of 5 patients (82%) confirm they are informed by 
      their physicians about the importance of treatment adherence, and 87% 
      of physicians confirm they provide their patients with this information 
    - However, approximately one third (32%) admit to discontinuing their 
      osteoporosis treatment and almost the same number of patients (29%) do 
      not see a problem in missing a dose once in a while 
 
    Patients fear fractures, yet their adherence to treatment is poor. 
Although they admit to receiving information on the importance of taking 
their osteoporosis medicine, they do not fully understand that adherence 
significantly increases fracture protection(1) 
 
    - 79% of patients are afraid of fracturing/breaking a bone 
    - 82% of the patients report being informed by their physicians on the 
      importance of taking their treatment continuously 
    - Approximately 1 out of 3 patients (32%) admit to discontinuing their 
      osteoporosis treatment 
    - These patients report they discontinue their osteoporosis treatment for 
      about 5.5 months on average; 2.6 months longer than physicians estimate 
    - More than one in four (29%) of patients do not see a problem in missing 
      a dose once in a while 
 
    "Current strategies to educate people on osteoporosis management do not 
adequately provide the information and support people with osteoporosis 
require to reduce their risk of fracture and maintain the quality of life 
they desire," said Patrice McKenney, CEO of International Osteoporosis 
Foundation. "As part of our ongoing fight to improve the management of 
osteoporosis, the IOF is launching a landmark community based programme to 
develop communications networks to improve the understanding and outcomes of 
osteoporosis care." 
 
    About OsteoLink 
    In response to the unmet needs highlighted by the survey findings, IOF 
announces the launch of OsteoLink, a novel community based networking 
programme for people with osteoporosis and physicians in Europe and Australia 
designed to improve communications networks for people with osteoporosis and 
their friends and family, both online and in person. Supported by Amgen 
(EUROPE) GmbH, Medtronic Foundation and other potential partners, OsteoLink 
will provide dynamic online and in person networks designed to improve 
osteoporosis communications with tools that respond to current unmet needs. 
 
    Working closely with its network of approximately 200 IOF National 
Societies throughout Europe and Australia, IOF will support the development 
of written and online communications tools, interactive Web content and an 
e-mail engagement platform to improve osteoporosis communications. 
 
    In 2010, all content for the OsteoLink programme will be developed by a 
scientific committee made up of communications and social networking experts, 
IOF and National Society members, physicians and people with osteoporosis 
themselves. 
 
    About the survey 
    Results contained in this press release are from a multinational survey 
commissioned by IOF and developed, fielded and analysed by GfK, the German 
market research firm. The survey was fielded in June and July, 2009. 
Quantitative analysis was conducted from a sample size of 844 patients (women 
with diagnosed post-menopausal osteoporosis) and 837 physicians from 13 
countries (France, Germany, Italy, Spain, UK, Austria, Belgium, Hungary, 
Greece, Netherlands, Sweden, Switzerland, and Australia). All research was 
done through structured telephone interviews, lasting an average of 15-20 
minutes. Additional qualitative insights were obtained from research 
interviews with patients, GPs and specialists in France and Germany. 
 
    About Osteoporosis 
    Osteoporosis, in which the bones become porous and break easily, is one 
of the world's most common and debilitating diseases. The result: pain, loss 
of movement, inability to perform daily chores, and in some cases, death. 
Worldwide, one out of three women over 50 will experience osteoporotic 
fractures, as will one out of five men (2) (3) (4). Osteoporosis can, to a 
certain extent, be prevented, if it can be easily diagnosed and effective 
treatments are available. Nevertheless, osteoporosis often remains 
under-diagnosed and under-treated, leaving people at unnecessary risk of 
fracture. 
 
    About the International Osteoporosis Foundation 
    The International Osteoporosis Foundation (IOF) is a not-for-profit, 
nongovernmental organization dedicated to the worldwide fight against 
osteoporosis, the disease known as "the silent epidemic". IOF's members - 
scientific researchers, patient, medical and research societies and industry 
representatives from around the world - share a common vision of a world 
without osteoporotic fractures. IOF, with headquarters in Switzerland, 
currently includes 194 member societies in 92 countries, regions and 
territories. The Foundation works with its members to advance the 
understanding of osteoporosis and to promote prevention, diagnosis and 
treatment of the disease worldwide. Among its numerous programmes and 
activities, IOF mobilises the global osteoporosis movement on World 
Osteoporosis Day every year and organises the IOF World Congress on 
Osteoporosis and the IOF World Wide Conference of Osteoporosis Patient 
Societies every two years. 
 
 
    References 
    (1) Rabenda V, Mertens R, Fabri V, et al. (2008) Adherence to 
bisphosphonates therapy and hip fracture risk in osteoporotic women. 
Osteoporos Int 19:811. 
 
    (2) Melton U, Chrischilles EA, Cooper C et al. How many women have 
osteoporosis? Journal of Bone Mineral Research, 1992; 7:1005-10 
 
    (3) Kanis JA et al. Long-term risk of osteoporotic fracture in Malmo. 
Osteoporosis International, 2000; 11:669-674 
 
    (4) Melton LJ, et al. Bone density and fracture risk in men. JBMR. 1998; 
13:No 12:1915 
 
 
SOURCE: International Osteoporosis Foundation 
 
    CONTACT: Jessica Walsh,  
             +44 (0) 7827 883 888, 
             jwalsh@hillandknowlton.com, 
 
             or Shipra Singh,  
             +44 (0) 20 7973 4424,  
             ssingh@hillandknowlton.com,  
  
             both of Hill & Knowlton,  
             for International Osteoporosis Foundation