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Friday, 29 January, 2010
What's On / Diary Date:
Sydneysiders Big Health Check -
Sunday 31 January 2010
Sydneysiders will have the opportunity to get a free cholesterol health check this Sunday 31 January
at Show Ring, Entertainment Quarter, Moore Park, as part of a New Year initiative to raise awareness
about heart health.
With 1 in 2 Australian adults having higher than recommended cholesterol levels a statistic that has
shown little sign of improvement in 30 years
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a free cholesterol health check will be offered to the first
250 adults to arrive at the Flora pro-activ van.
The event marks the start of The Biggest Loser 2010 campaign and in partnership with Flora pro-activ
will be offering inspiration for many to make their own 'health change' for the better.
Come down and meet Shannan Ponton and Michelle Bridges, the trainers from The Biggest Loser
Couples, and take part in a free fun aerobics class as part of the biggest aerobics class attempt.
Flora pro-activ is also inviting visitors to embark on a Biggest Loser quest of their own - to lower their
cholesterol absorption with the Flora pro-activ 3 - week challenge online. To kick start the challenge
the Flora pro-activ van, offering free cholesterol screening tests, will be on site from 11am till 3pm.
Readers just need to get down to Moore Park and go to the Flora pro-activ van. The first 250 visitors
will get their cholesterol checked for free (a nominal fee of $10 is charged after that). The cholesterol
screening test involves a simple finger prick and takes just 5 minutes. It measures total cholesterol,
and is a useful indicator of heart health.*
Anyone with higher than recommended cholesterol can join the Flora pro-activ 3-week challenge
toward a healthier 2010.
It's time Australia improved its performance when it comes to cholesterol. Taking the 3-week
challenge will help many Australian's be the biggest winner of a healthy heart.
Photo Opportunity available - Flora pro-activ cholesterol screening van offering free
tests at The Biggest Loser, Biggest Aerobics Class Attempt, Show Ring, Entertainment
Quarter, Moore Park, 31 January at 11am – 3pm
Visit the heart health page for the 3-week challenge, helpful information, hints, tips,
The Biggest Loser 2010 Series Season premiere’s on Sunday 31 January at 6.30pm
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Issued by Publicis Life Brands on behalf of Unilever Australasia
For further information, please contact Public is Life Brands:
Emma Norgrove – emma.norgrove@publicislifebands.com.au, Ph: (02) 9006 2941, M: 0405 507 556
Media Release
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Australian Institute of Health and Welfare (AIHW). High blood cholesterol. Available at URL
NEWS 
