MEDIA RELEASE PR37019
A Meaty Reward.Stanbroke Pastoral Company Wins Top Agricultural Export Award
MELBOURNE, Nov. 10 /Medianet International-AsiaNet/ --
An Australian privately owned cattle company which exports its product to Asia, the Middle East and
Europe, has won the most keenly contested Export Award in the agribusiness sector.
Stanbroke, privately owned by the Menegazzo family and now considered the largest vertically integrated
beef business in the world, was awarded the 2009 NAB Agricultural Award for Excellence (Export), at a gala
event in Melbourne earlier this month.
Despite the economic downturn and large fluctuations in the value of the Australian dollar, Stanbroke's beef
sales for 2009 grew significantly, with export sales accounting for 75% of the company's total sales.
Its signature Diamantina beef is now branded in 620 stores spread across nine countries, up from 100
stores in 2007. Stanbroke is one of only a few plants in Australia eligible to export to all global markets,
including Halal.
"It's been a successful growth period for us, which we put down to a few factors" said Stanbroke Marketing
Manager Glen Thompson.
"Our customers around the world want traceability, safety, quality product and quality assurance, which we
guarantee because we own and control every step of the beef production process," he said.
"Secondly, Stanbroke's growth reflects its commitment to being as close as possible to the consumer in
order to drive costs out of the chain and receive real market signals.
"Our focus this year has been direct to retail, building close relationships with a small number of customers
and allowing the company to value add its product by providing additional services and customer support.
"It's a strategy that has resonated with our customers," Thompson said. "They value the quality of the
relationship as well as the product."
2009 also saw a renewed brand for Stanbroke and the introduction of an extended product range with
Diamantina Wagyu, Diamantina Platinum and a new mirror brand, Circle 8 now in-store.
"This award is testament to the efforts of Stanbroke's 500 staff and we thank them," said Mr Thompson.
Notes to the Editor:
Stanbroke's ownership of each aspect of its supply chain includes:
* 200,000 head of cattle managed by Stanbroke Properties across eight properties in the Gulf region of
Queensland, with comparatively reliable rainfall, facilitating the supply of consistent quality cattle.
* The use of herd bulls bred by Stanbroke, allowing total control of herd genetics and further enhancing
consistency of quality.
* Stanbroke Feedlot, south west of Chinchilla, Queensland, has a capacity of 13,000 head.
* Stanbroke Processing, east of Toowoomba in Queensland is AQIS, Aus Meat and foreign authority
accredited to export and is third party audited weekly (on average). Stanbroke processes all cattle under
industry IVISA/EQA grading protocols.
* Stanbroke Marketing handles the sale and distribution of beef and co products domestically and
internationally to over 20 countries.
Media contact:
Andrea Sackson, ARC Communication
andreasackson@arcpr.com.au
+61-414-672-318
SOURCE: Stanbroke Pastoral Pty Ltd
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