MEDIA RELEASE
For immediate release
Thursday, July 30, 2009
First Tweetmyride Global Campaign To Raise $1 Million For Charity Via Twitter
Vancouver, Canada – tweetmyride is a Twitter-driven global charity campaign, created to raise money for 10 charities
around the world in the lead up to Vancouver-based Australian, Gavin Romanis, participating in the international
mountain bike race, La Ruta de los Conquistadores in Costa Rica from November 11-14, 2009
Inspired by Ashton Kutcher and CNN’s challenge to gain 1 million followers on Twitter, and fuelled by the vibrant biking
community of Vancouver, Canada, the basis behind the tweetmyride global campaign is to encourage global giving to a
variety of causes.
Co-founders Leoni Milano and Gavin Romanis integrated these ideas to create a campaign with global reach, utilizing
Twitter to help achieve their goal to raise $1 million over the 4-month period that runs from July 30 – November 30,
2009.
“When I realised how gruelling La Ruta de los Conquistadores was going to be, I knew that I would need more than my
own determination to get me through it – so the idea of doing it to help charities across the world seemed like the ideal
inspiration” says Gavin Romanis, who has no prior experience in mountain bike racing, but was seduced by the
challenge’s combination of travel and outdoor adventure.
Milano and Romanis wanted to create something that would have a global impact – hence the campaign’s tagline:
“Twitter has no boundaries – neither should we”. Tweetmyride will demonstrate the power of social networking and
show that contributions – no matter how small – all help to build something incredibly worthwhile.
The participating charities (including twitter names) being supported in the campaign are:
1.
2.
3.
Fred Hollows Foundation, Australia – www.twitter.com/FredHollows
4.
5.
6.
7.
8.
9.
10.
“There are literally thousands of charities out there doing incredible work, and we’re thrilled to have these carefully
chosen charities on board. For some, this will be their first foray into experimenting with social networking and they
have all embraced this unique style of fundraising and awareness with keen enthusiasm,” says co-founder Leoni Milano.
Twitter allows each of the charities the opportunity to connect and communicate on a more tangible level with their
followers, donors and supporters, which in turn helps develop relationships for a deeper impact. It gives the charities a
voice that helps people connect on a personal level, rather than just being a donor.
The campaign’s vision is to also encourage others to hold their own ‘tweetmyride’ biking events around the world and
have family and friends donate (towards their rides) to the participating charities, which they can then tweet about.
Donors get to go online to the tweetmyride website and choose which charity they wish to support from those
participating in the campaign. All donations will go directly to each charity. www.tweetmyride.com /
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Contact:
Nora Weber, Media Relations
Leoni Milano, Co-founder
Terracom Communications
tweetmyride
noraw@terracomgroup.net
leoni@tweetmyride.com
+1 425 418 4555
+1 778 237 7840
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