MEDIA RELEASE
SECRETS FROM DOWN UNDER
Ruby Rose and Schick® reveal the secrets behind Australian women’s confidence
Monday 8th November, 2010: It’s no surprise that women have their own ‘inspiring’ secrets to make them feel
better, and the latest research from Schick® Women’s shows that when it comes to quick tricks, there’s nothing
quite like a well manicured bikini line for that extra boost of confidence.
Schick® Quattro for Women® Trimstyle™
in conjunction with Jigsaw Strategic Research, conducted a national
survey asking 1,200 women (aged 18 – 34) to reveal the secrets behind their confidence - everything from what
impacts confidence, how Aussie women view themselves, to the everyday tips and tricks women undertake for
that much needed lift.
Schick® QFW® Trimstyle™ discovered that 82% of the women surveyed claim they have increased self esteem if
they maintain their nether region
showing that a little effort goes a long way! Nine out of 10 claim this is
because they feel much more ‘prepared’ and ‘feminine’ afterwards. In fact, maintaining the bikini area is seen as
being more important than having a manicure, pedicure or hair colour – even before a first date!
The study also indicates that nearly all women surveyed (96%) feel their confidence is impacted by their feelings
about their bodies and that feeling satisfied with their body has a profound effect on confidence levels. 80% of
women questioned also acknowledged that
‘being your own person’ is the biggest contributor to self
confidence.
However,
embracing ‘the skin you’re
in’
isn’t easy
for women, as a whopping 98% admitted
to
pretending to be more confident than they really feel. Six in 10 viewing their friends more confident than
themselves
As someone who exemplifies her own style of confidence, Schick® QFW® Trimstyle™ can reveal Ruby Rose tops
the charts voted by Aussie women as the celebrity that best embodies confidence, beating Jessica Mauboy and
Dannii Minogue to the top spot.
Ruby Rose says:
“I would never have guessed that Australian women view me as being so confident as I have my insecurities like
everyone else. However, I do make sure that I embrace both my strengths and weaknesses to make sure I feel
safe and strong within my own skin. We all have responsibilities in life and I believe one of mine is to show
people how to be confident and that it’s ok to be different”.
Cont/d…
So, it seems accepting our flaws and a little pampering will help boost confidence levels. Ruby adds:
“Schick® QFW® Trimstyle™ research revealed that small things make a big difference. Like 82% of the women
surveyed, I agree that it feels good to give ourselves a little care and love like having a facial or a massage. In
fact I love how I feel when I go to the gym, shower, or do some ‘personal grooming’ and put on fresh clothes
especially BRAND NEW socks! I know -
it’s weird. I might be the only one who sees it, but I feel more put
together.
Life Resolutions’ Director and Principal Psychologist, Mary Magalotti, agrees with the research results, adding:
“Today, there are enormous societal and media pressures on women to be successful and confident in various
demands, including work, home, body, health and friendships. So it’s a little wonder that women often ‘pretend’
to be more confident than they really are. Confidence doesn’t have to mean perfection; instead it can begin with
effort and courage to try something new or stepping out of our comfort zone. It’s important to keep in mind that
actions can lead to feelings, so self confidence can actually be increased from setting aside time each day to do
something that is in line with our values and makes us feel good. This could be something as simple as a little
daily pampering, or a stroll in the park during our lunch break”.
To encourage women across Australia to celebrate their inner confidence, Schick® QFW®
Trimstyle™
has
launched
a campaign, which sees five ordinary girls photographed in their lingerie in unexpected public
locations around Sydney by New York based Daniela Federici, one of the world’s top fashion photographers.
Schick®‘Celebrate your Inner Confidence’ for women’s Trimstyle™ is designed to inspire young women across
Australia to have the confidence to express themselves in different types of scenarios. Women can follow the
exciting journeys and behind the scenes photos of each of the finalists - Jemma Hibbert, Anna Perejma, Kelly
Bowden, Tomoko Whyte and Kristy Rogers at trimstyleconfidence.com.au
-ENDS-
For interviews with Ruby Rose or Psychologist, Mary Magalotti or imagery (including Ruby Rose), please contact the Schick
Press Office. Janine Smith, Maverick PR, (02) 9957 9577 / 0416 039 840 or jsmith@maverick.com.au
Mel Grove, Maverick PR, (02) 9957 9565 / 0410 401 363 or mgrove@maverick.com.au
Notes to editors:
State-based results are available upon request
Schick® Quattro for Women® Trimstyle™ is the first and the only all-in-one razor that allows women to shave,
trim and transform themselves with a simple flip of the handle
Schick® Quattro for Women® TrimStyle™ is available at drug, grocery, and mass merchandisers nationwide at an
average retail price of $14.99 and can be used with any Schick® Quattro for Women® refill cartridge (Sensitive or
Ultra Smooth). Refills come in 4ct ($14.49) and 6ct ($19.99) packages.
NEWS 
